Personal Branding

Discovering and Developing Your Personal Brand
What makes a good personal brand?
Creative professionals need to pay particular attention to communicating a reliable and clear professional presence.
Learn the secrets behind luxury branding techniques, understand the mechanisms that affect perception and learn how you can manage successfully and impressively your presence in professional interactions.
George Bouvier

George Bouvier

Modality: Live, Face-to-Face
Group: Small group, max. 9 participants
Dates: Saturday 25th March 2023
Times: 10:00 - 15:00 CET (5 hours)
Venue: Piazzale Martini, 10 20137, Milan, Italy

Course Content

In this intimate, small-group course with George Bouvier, you will explore the mechanisms by which we are cognitively wired to perceive identity.


George will show you how to use your personal values and preferred communication styles to your advantage and understand how your composite persona is received in your business interactions.


He will guide you to consider and question your desired outcomes, make situational adaptations and help you take the first steps together towards the clear goal of developing your own personal, cohesive, effective brand as it emerges from within.

Participant Profile

  • Small and medium sized business owners and freelance professionals.
  • Young graduates and executives who want to optimise outcomes in their business interactions.

Presenter Profile

George Bouvier is the Chair of the prestigious Luxury Plus Summit -the leading luxury industry conference- and a non-exec advisor / whisperer to the Boards of well-known luxury brands.

His insight in the world of luxury stems from working with YSL, Vivienne Westwood, Armani and in senior leadership roles in UK and Italian universities. He has contributed to Voguemagazine, The Times, South China Morning Post and appears regularly as a speaker in industry and academic conferences.

Course Fee

390 Euros per person *

(including light lunch and coffee)

This interactive Face-to-Face event (6 hours) in reserved for strictly limited numbers; please book early to avoid disappointment.

* course study materials are included

Online - 145 Euros per person *

A condensed version of this course (3 Hours) is available online.

Saturday 18th March 2023

Live transmission @ 10:00 - 13:00 CET

Collaborative Partners